"Osa is a rockstar researcher, a fantastic thought partner & collaborator, and it is a true pleasure to work with her"
UXR Director
Research Lead
YouTube BrandConnect
I lead research for YouTube BrandConnect, Google's influencer marketing product facilitating branded content campaigns. I shaped BrandConnect's vision and mission and played a pivotal role in its global launch across 12 markets. My research also drove significant launches such as Media Kit and Paid Product Placements (PPP), increasing branded content declaration on YouTube by over 1000%.
Research Lead
Firebase
Led Firebase research, overseeing 14+ core developer products used by 3+ million global developers. My research drove Firebase Build, Extensions, Environments, Machine Learning, and Console, from strategy to launch. I initiated "Dear Firebase," and led strategic initiatives like Firebase & Google Cloud integration. Directed a research team, conducted global ethnographic and field research in North America, UK, Africa, and Asia, receiving multiple awards and recognition for my research contributions.
Methodologies
I excel in developing robust research strategies, crafting impactful roadmaps, and shaping UX and product principles that drive every phase of the product lifecycle. With extensive expertise in both qualitative and quantitative methodologies, I innovate new approaches and apply them creatively.
I specialize in visioning and concept work like personas, jobs-to-be-done, participatory design, and defining UX and product principles. I lead high-impact design sprints, visioning workshops, X-PA summits, and product strategy sessions. I share my knowledge through teaching UXR methods and co-authoring a chapter on co-design for the Google UXR Handbook.
surveys: HATs, CSAT, NPS, PMF, and Max Diff. foundational: Interviews, diary studies, focus groups, ethnography, and competitive analysis. usability: cognitive walkthroughs, RITE, heuristic evaluation, A/B testing, and eye tracking. launch activities: alpha and beta testing, logs analysis, and longitudinal studies. information architecture: Tree testing, card sorting, and heat maps.
My toolkit includes Optimal Workshop, Usability.com, Tableau, Recall, Loggr, SPSS, Qualtrics, R, Dedoose, UserZoom, dscout, G Suite, Figma, Balsamiq, mTurk, Accessibility spec, and design guidelines such as NBU design guidelines and Material design guidelines.
Work & Recognition
